Research Area

Hospitality Marketing – Consumer Behavior: These two closely related fields involve the use of various research methods and applied strategies. Consumer behavior research provides a fundamental theoretical background for the marketing field, and marketing research offers more feasible strategies for policymakers and industry practitioners. The goal of my research is to produce research that advances the practice of hospitality marketing and destination management by helping industry practitioners and policy makers in the following ways: (1) better understand tourist attitudes and behaviors, (2) appropriately position their destinations, (3) make more productive policies related to destination management, and (4) consequently solicit more potential visitors in efficient and sustainable ways. Ultimately, I believe that these research goals should help contribute to hospitality and tourism literature and our society’s economic and cultural level. In related veins, specifically, my research area includes information technology and channel effectiveness, implicit measures, and convention and meetings management.

Information Technology, Social Media, Channel Effectiveness. I mainly focus on traveler’s information search behaviors and online channel effectiveness. In terms of the theme of research, I have been conducting research projects related to “how people search information when they plan a trip” and “what channel relatively has more influence on traveler’s decision making.” Specifically, my research topics include modeling on acceptance of technology devices, individual differences in online travel information search, web-based marketing strategies, web content analysis, and fuzzy data mining for evaluating websites.

Implicit Measures. Like social psychology research, understanding tourist attitudes has been a major issue in understanding their behaviors with the assumptions that (1) individuals are aware of their attitudes, beliefs, and values, (2) they would be willing to reveal themselves if asked appropriately, and (3) there is a close linkage between attitudes, and beliefs, feelings and behavior. However, many studies in social psychology question the assumptions and empirically reveal that people are sometimes unable or unwilling to reveal their attitudes and opinions (i.e., ability and willingness issues). For obviating problems in assessing attitudes toward socially sensitive or topics that are irrelevant to individual’s everyday life, research on attitude measurement has developed alternative methods called implicit attitude measures, in contrast to traditional explicit attitude measures (e.g., self-report survey). These “implicit attitudes” are thought to shape people’s automatic reactions to attitude objects and to thereby shape their subsequent interactions with them. With this realization, I have developed alternative attitude measures and theoretical background within the context of tourism in order to measure tourist attitudes and destination image in a more elaborative way.

Convention and Meeting Management: I have conducted several research projects on convention and meeting planners and local convention and visitors bureaus (CVBs) in terms of communication behaviors and channel choices. I interrelate this research area to the research area of information technology/channel effectiveness.

Refereed Publications 

Refereed In-Print (67) (Underline= Kim’s student; *=Corresponding author)

• 52 refereed journal papers published with my graduate students
• 63 articles, main author (first or corresponding author)

Kim, K., & Kim, D.-Y.* (in-press). I want to eat out, but something holding me back: Mom’s cooking stress and family dining out constraints. International Journal of Hospitality Management.

Kim, Y., Lee, Y., Seo, Y., & Kim, D.-Y.* (2021) The effects of gamification on tourist psychological outcomes: An application of letterboxing and external rewards to maze park. Journal of Travel & Tourism Marketing. 38(4), 341-355.

Lee, Y., Lee, S., & Kim, D.-Y.* (2021). Exploring hotel guests’ perceptions of using robot assistants. Tourism Management Perspectives. 37, 100781.

Lee, Y., & Kim, D.-Y.* (2020). The decision tree for longer-stay hotel guest: The relationshipbetween hotel booking determinants and geographical distance. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-06-2020-0594 

Lee, S., & Kim, D.-Y.* (2020). Brand tourism effect in the luxury hotel. Journal of Product & Brand Management. 30(1), 90-103.

Lee, S., & Kim, D.-Y.* (2020). The brand tourism effect on customer experiences in luxury hotel: The moderating role of psychological ownership. Tourism Management Perspectives.35 (July), 100725.

Kim, D.-Y.*, & Hwang, Y. (2020) The 25th Asia Pacific Tourism Association Annual Conference 1 to 4 July, 2019, Danang, Vietnam. Anatolia, 31(2), 341-343.

Bae, G., Lee, S., & Kim, D.-Y.* (2020) Interactions between service recovery efforts and customer characteristics: Apology, compensation, and empowerment. Journal of Quality Assurance in Hospitality & Tourism.  https://doi.org/10.1080/1528008X.2020.1769523

Kim, D.-Y.*, & Park, S. (2020). Rethinking Millennials: How are they shaping the tourism industry? Asia Pacific Journal of Tourism Research, 25(1), 1-2.

Kim, D.-Y., Kim, K., & Kim, S.* (2019). Building corporate reputation, overcoming consumer skepticism, and establishing trust: Choosing the right message types and social causes in the restaurant industry. Service Business, 13(2), 363-388.

Kim, S., Alexander, A., & Kim, D.-Y.* (2019). Volunteers’ motivation, satisfaction and intention to volunteer in the future: The London 2012 Olympic Games. Journal of Tourism & Leisure Research, 31(7), 431-454.

Kim, S., Kim, K, & Kim, D.-Y.* (2018). Impact of different menu labeling formats on food preferences. Journal of Tourism & Leisure Research, 30(4), 323-343.

Lee, S., & Kim, D.-Y.* (2018). The effect of hedonic and utilitarian value on satisfaction and loyalty for Airbnb users. International Journal of Contemporary Hospitality Management, 30(3), 1332-1351.

Kim, S., Lee, S., & Kim, D.-Y.* (2018). The effect of the amount of service providers’ facial hair on restaurant customers’ perceptions. Service Business, 12(2), 277-303. https://doi.org/10.1007/s11628-017-0346-5.

Lee, S., & Kim, D.-Y.* (2018). Brand personality of Airbnb: Application of user involvement and gender differences. Journal of Travel & Tourism Marketing, 35(1), 32-45.

Lee, K., & Kim, D.-Y.* (2017). Explicit and implicit image cognitions: Application of the single-target implicit association test (ST-IAT). Journal of Destination Marketing & Management, 6(4), 396-406.

Park, S., & Kim, D.-Y.* (2017). Assessing language discrepancies between travelers and online travel recommendation systems: Application of the Jaccard distance score to  Web data mining. Technology Forecasting & Social Change, 123, 381-388.

Kim, K., Bae, G., & Kim, D.-Y.* (2017). The effects of racial and nonracial customer characteristics on server perceptions of tipping: Potential threats to the service interaction. Cornell Hospitality Quarterly, 58(4), 400-408.

Kim, S., & Kim, D.-Y.* (2017). Antecedents of corporate reputation in the hotel industry: Themoderating role of transparency. Sustainability, 9(6), 951; doi:10.3390/su9060951

Doh, K., Park, S., & Kim, D.-Y.* (2017). Antecedents and consequences of managerial behavior in agritourism. Tourism Management, 61, 511-522.

Kim, S., & Kim, D.-Y.* (2016). The impact of corporate social responsibility, service quality, and transparency on relationship quality and customer loyalty in the hotel industry. Asian Journal of Sustainability and Social Responsibility.1-17. Doi:10.1186/s41180-016-0004-1.

Kim, S., Kim, K, & Kim, D.-Y.* (2016). Exploring the effective restaurant CrM ad: The moderating roles of advertising types and social causes. International Journal of Contemporary Hospitality Management. 28(11), 2473-2492.

Song, S., & Kim, D.-Y.* (2016). A pictorial analysis of destination images on Pinterest: The case of Tokyo, Kyoto, and Osaka, Japan. Journal of Travel & Tourism Marketing, 33(5), 687-701.

Kim, S., & Kim, D.-Y.* (2016). The Influence of corporate social responsibility, ability, reputation, and transparency on hotel customer loyalty in the U.S.: A gender-based approach. SpringerPlus, 5(1), 1537. Doi: 10.1186/s40064-016-3220-3.

Kim, D.-Y, & Lee, K-H* (2015). A Study of Geographical Distance Groups (GDGs), Information Sources, and Motivations in Local Festival Settings. Event & Convention Research, 11(1), 23-35.

Choi, S., Liu, L., & Kim, D.-Y.* (2015). Accessing Tourists’ Unconscious Associations about International Destinations: Data Fuzzification of Reaction Times in the Implicit Association Test. Journal of Travel & Tourism Marketing, 32(5), 578-594.

Kim, D.-Y., & Hwang, Y. (2015). Asia pacific tourism association. Anatolia International Journal of Tourism and Hospitality Research, 26(2), 336-339.

Alexander, A., Kim, S., & Kim, D.-Y.* (2015). Segmenting volunteers by motivation in the 2012 London Olympic Games. Tourism Management, 47, 1-10.

Kim, S., & Kim, D.-Y.* (2014). The effects of message framing and source credibility on green messages in hotel. Cornell Hospitality Quarterly, 55(1), 64-75.

Kim, S., Kim, D.-Y.*, & Bolls, P. (2014). Tourist mental imagery processing: Attention and arousal. Annals of Tourism Research, 45, (March), 63-76.

Kim, S., Kim, D.-Y.* & Wise, K. (2014). The effect of searching and surfing on cognitive responses to destination image on Facebook pages. Computers in Human Behavior, 30, 813-823.

Bae, G., & Kim, D.-Y.* (2014). The effects of offering menu information on perceived waiting time. Journal of Hospitality Marketing & Management, 23(7), 746-767.

Jani, D., Kim, D.-Y., & Hwang, Y.* (2014). Query titles in travel forums: Nature and impacts on responses. Asia Pacific Journal of Tourism Research, 19(10), 1127-1140.

Bae, G., & Kim, D.-Y.* (2014). A comparative study of restaurant customers’ waiting time in quasi-experimental setting. The Korean Journal of Culinary Research, 20(3), 1-12.

Lee, K., & Kim, D.-Y.* (2014). A study of student’s perception of course management systems in hospitality programs: A case of BlackBoard system in the U.S. Journal of Hospitality & Tourism Education, 26(2), 45-54.

Lee, K., Alexander, A., & Kim, D.-Y.* (2014). A study of geographical distance groups (GDGs) on length of visitors’ stay at local food festival destinations. Journal of Vacation Marketing, 20(2), 125-136.

Sun, K., & Kim, D.-Y.* (2013). Does customer satisfaction increase firm performance? An application of American customer satisfaction index (ACSI). International Journal of Hospitality Management, 35, 68-77.

Choi, K., & Kim, D.-Y.* (2013). A cross cultural study of antecedents on career preparation behavior: Learning motivation, academic achievement, and career decision self-efficacy. Journal of Hospitality, Leisure, Sport & Tourism Education, 13, 19-31.

Lee, K., & Kim, D.-Y.* (2013). A comparison of implicit and explicit attitude measures: An application of the implicit association test (IAT) to fast-food restaurant brands. Tourism Analysis,18(2), 119-131.

Kim, S., Choi, K., & Kim, D.-Y.* (2013). The motivations of college students’ use of social networking sites in travel information search behavior: The mediating effect of interacting with other users. Journal of Travel & Tourism Marketing, 30(3), 238-252.

Kim, S., Sun, K., & Kim, D.-Y.* (2013). The influence of consumer value-based factors on attitude-behavioral intention in social commerce: The differences between high and low technology experience groups. Journal of Travel & Tourism Marketing, 30(1-2), 108-125.

Lee, K., Alexander, A., & Kim, D.-Y.* (2013). Motivational factors affecting volunteer intention in local events in the U.S.A. Journal of Convention & Event Tourism. 14(4), 271-292.

Lee, K., & Kim, D.-Y.* (2013). A study of perceived attributes of Asian foods: Comparison of implicit and explicit measures. International Journal of Tourism Science, 13(2), 124-147.

Bae, G., & Kim, D.-Y.* (2013). The effect of messages on health menu items: An elaboration likelihood model perspective. Journal of Foodservice Management Society of Korea, 16(6), 181-198.

Bae, G., & Kim, D.-Y.* (2013). A study of restaurant servers’ perceptions of Asian customers in the U.S.: From the perspective of physical appearance. Culinary Science and Hospitality Research, 19(5), 146-157.

Alexander, A., Kim, D.-Y.*, & Groves, J.  (2012). Individual and organizational characteristics influencing event planner’s perception of information contents and channel choice. Journal of Convention & Event Tourism, 13(1), 16-38.

Kim, D.-Y., Chen, Z., & Hwang, Y.-H. (2011). Are we really measuring what we think we’re measuring? Assessing attitudes towards destinations with the implicit association test. International Journal of Tourism Research, 13(5), 468-481.

Kim, S., Kim, D.-Y.*, & Bolls, P. D. (2011). An experimental investigation of cognitive response to advertising: A physiological perspective for tourism destination marketing. International Journal of Tourism Science, 11(2), 101-129.

Kim, D.-Y.*, Jang, S., & Morrison, A. M. (2011). Factors affecting organizational information technology acceptance: In the case of CVBs and meeting planners in the U.S. Journal of Convention & Event Tourism, 12(1), 1-24.

Kim, D.-Y.*, & Chen, Z. (2010). Are people aware of their attitudes toward destinations? Understanding the implicit association test in tourism research. Tourism Analysis, 15(3), 299-313.

Kim, D.-Y.*, & Lee, K. (2010). Cultural differences in the customer perception of crowded restaurant: Emotion, intolerance and perceived price. International Journal of Revenue Management, 4(3), 420-431.

Kim, D.-Y.*, Lehto, X., & Kline, S. (2010). Organizational channel discrepancies between CVBs and meeting planners in the U.S. International Journal of Tourism Research, 12(2), 103-115.

Kim, D.-Y.*, Wen, L. & Doh, K. (2010). Does cultural difference affect customer’s response in a crowded restaurant environment? A comparison of American versus Chinese customers. Journal of Hospitality & Tourism Research, 34(1), 103-123.

Park, S., & Kim, D.-Y.* (2010). A comparison of different approaches to information search behavior of spring break travelers in the U.S.: Experience, knowledge, involvement and specialization concept. International Journal of Tourism Research, 12(1), 49-64.

Park, S., & Kim, D.-Y.* (2009). Information search behaviors of college students for spring break trip in the USA: An exploration of specialization concept. Journal of Travel & Tourism Marketing, 26(7), 640-655.

Kim, D.-Y.* (2009). Cases in sustainable tourism: An experiential approach to making decisions. Edited by Irene M. Herremans. The Haworth Hospitality Press. Annals of Tourism Research, 36(1), 155-156.

Kim, D.-Y.* (2009). The moderating effect of individual and organizational factors on technology acceptance: The case of U.S. CVB’s Internet marketing. Journal of Travel & Tourism Marketing, 26(3), 329-343.

Kim, D.-Y., & Park, O.-J. (2009). A study on meeting planner’s attitudes toward and adoption of technology at workplace. Tourism & Hospitality Research, 9(3), 209-223.

Kim, D.-Y., Park, J.-K., & Morrison, A. M. (2008). A model of traveler acceptance of mobile technology. International Journal of Tourism Research, 10(5), 393-407.

Kim, D.-Y., Lehto, X., & Morrison, A. M. (2007). Gender differences in online travel information search: Implication for marketing on the Internet. Tourism Management, 28(2), 423-433.

Kim, D.-Y.*, & Park, S. (2007). Customers’ responses to crowded restaurant environment: Cross cultural differences between American and Chinese. Journal of Hospitality & Leisure Marketing, 16(1), 139-160.

Brey, E. T., So, S.-I., Kim, D.-Y., & Morrison, A. M. (2007). Web-based permission marketing: Segmentation for the lodging industry. Tourism Management, 28(6), 1408-1416.

Letho, X. R., Kim, D.-Y, & Morrison, A. M. (2006). The effect of prior destination experience on online information search behavior. Tourism and Hospitality Research, 6(2), 160-178.

Kim, D.-Y., Hwang, Y., & Fesenmaier, D. R. (2005). Modeling tourism advertising effectiveness. Journal of Travel Research, 44(1), 42-49.

Casanova, M. B., Kim, D.-Y., Morrison, A. M. (2005). The Relationships of meeting planner’s profiles with usage and attitudes toward the use of technology. Journal of Convention & Event Tourism, 7(3), 19-43.

Kim, D.-Y., Morrison, A. M., & Mills, J. E. (2004). Tiers or tears? An evaluation of the Web-based marketing of major city convention centers in the U.S. Journal of Convention & Exhibition Management, 5(2), 25-49.

Book Chapter (3)

Kim, D.-Y.,* & Lee, Y. (2020). The impact of Millennials on urban tourism. In A. M. Morrison, & J. A. CocaStefaniak (Eds.), Routledge Handbook of Tourism Cities (pp.228-241). Abington, UK: Routledge.

Kim, K., Kim, S., & Kim, D.-Y.* (2015). An extended framework for understanding corporate social responsibility: Strategic implications in restaurant settings. In H. G. Parsa, & V. Narapareddy (Eds.), Sustainability, Social Responsibility and Innovations in Tourism and Hospitality (pp. 113-132). Waretown, NJ: Apple Academic Press.

Kim, D.-Y. & Morosan, C. (2005). Playfulness on Website interactions: Why can’t recommendation systems be fun? In D. R. Fesenmaier, H. Werthner, & K. Wöber (Eds.), Destination Recommendation Systems: Behavioral Foundations and Applications (pp.190-201). Wallingford, UK: CABI Publishing.