Research Area

Hospitality Marketing – Consumer Behavior: These two closely related fields involve the use of various research methods and applied strategies. Consumer behavior research provides a fundamental theoretical background for the marketing field, and marketing research offers more feasible strategies for policymakers and industry practitioners. The goal of my research is to produce research that advances the practice of hospitality marketing and destination management by helping industry practitioners and policy makers in the following ways: (1) better understand tourist attitudes and behaviors, (2) appropriately position their destinations, (3) make more productive policies related to destination management, and (4) consequently solicit more potential visitors in efficient and sustainable ways. Ultimately, I believe that these research goals should help contribute to hospitality and tourism literature and our society’s economic and cultural level. In related veins, specifically, my research area includes information technology and channel effectiveness, implicit measures, and convention and meetings management.

Information Technology, Social Media, Channel Effectiveness. I mainly focus on traveler’s information search behaviors and online channel effectiveness. In terms of the theme of research, I have been conducting research projects related to “how people search information when they plan a trip” and “what channel relatively has more influence on traveler’s decision making.” Specifically, my research topics include modeling on acceptance of technology devices, individual differences in online travel information search, web-based marketing strategies, web content analysis, and fuzzy data mining for evaluating websites.

Implicit Measures. Like social psychology research, understanding tourist attitudes has been a major issue in understanding their behaviors with the assumptions that (1) individuals are aware of their attitudes, beliefs, and values, (2) they would be willing to reveal themselves if asked appropriately, and (3) there is a close linkage between attitudes, and beliefs, feelings and behavior. However, many studies in social psychology question the assumptions and empirically reveal that people are sometimes unable or unwilling to reveal their attitudes and opinions (i.e., ability and willingness issues). For obviating problems in assessing attitudes toward socially sensitive or topics that are irrelevant to individual’s everyday life, research on attitude measurement has developed alternative methods called implicit attitude measures, in contrast to traditional explicit attitude measures (e.g., self-report survey). These “implicit attitudes” are thought to shape people’s automatic reactions to attitude objects and to thereby shape their subsequent interactions with them. With this realization, I have developed alternative attitude measures and theoretical background within the context of tourism in order to measure tourist attitudes and destination image in a more elaborative way.

Convention and Meeting Management: I have conducted several research projects on convention and meeting planners and local convention and visitors bureaus (CVBs) in terms of communication behaviors and channel choices. I interrelate this research area to the research area of information technology/channel effectiveness.

SUMMARY OF SCHOLARY WORK

Publications

• 80 articles in refereed journals; 53 articles in social science citation index (SSCI) or science citation index (SCI) journals
• 64 refereed journal papers published with my graduate students
• 74 articles, main author (first or corresponding author)
• 6 papers under review & 15 papers in preparation
• 5 book chapters
• 116 conference proceedings; 13 technical reports
• 5,346 times cited as of Sep. 10, 2024 (google scholar)
• Google scholar: https://scholar.google.com/citations?user=7zHeZYQAAAAJ&hl=en
• ResearchGate: https://www.researchgate.net/profile/Dae_Young_Kim

Funded Project: 18 funded projects totaling $491,554

 Presentations: 28 invited lectures; 1 keynote speech; 1 conference workshop presentation

RECENT PUBLICATIONS (Underline= Kim’s student; *=Corresponding author)

Kim, M., & Kim, D.-Y* (In-press). Understanding envy and fear of missing out in travel posts:The effects of Instagram sources and landmark types. Journal of Destination Marketing & Management.

Im, Y., & Kim, D.-Y* (In-press). Feeling envious or disgusted? The contagious effect of tourist misbehavior and the role of shared nationality. Current Issues in Tourism

Baby, J., & Kim, D.-Y* (2024). Comprehensive evaluation of agritourism visitors’ intrinsic motivation, environmental behavior, and satisfaction. Land, 13(9), 1466. https://doi.org/10.3390/land13091466

Im, Y., Cho, S. & Kim, D.-Y. (2024). The cost of rude customers: Customer incivility and employee performance. Current Issues in Tourism, 27(13), 2031-2047.

Noh, Y., Kim, M., & Kim, D.-Y* (2024). The effect of brand lovemark on reusable cups in coffee shops: Machine use intention, willingness to pay a deposit, and green brand loyalty. Sustainability, 16(3), 1113, https://doi.org/10.3390/su16031113

Noh, Y., Coleman, A., & Kim, D.-Y* (2024). The effects of special events on attendees’ diversity, equity, and inclusion (DEI) experience: Festival pride, prior experience, and COVID-19. Journal of Convention & Event Tourism, 25(3), 165-186.

Im, Y., & Kim, D.-Y* (in-press). Understanding disrespectful tourist behavior through tourists’ stereotyped perceptions. Journal of Travel Research.

Park, O., Im, Y., & Kim, D.-Y.* (2024). Antecedents of residents’ support for cruise tourism in the Bahamas during the era of COVID-19 pandemic. International Journal of Tourism Cities, 10(3), 957-973. https://doi.org/10.1108/IJTC-10-2022-0235

Kim, M., Lee, S., & Kim, D.-Y.* (2023). Narcissism and travel-related postings on social media: The mediating roles of need-for-uniqueness and approval-seeking. Journal of Hotel & Resort, 22(2), 177-196.

Baby, J., Lee, S., & Kim, D.-Y.* (2023). Accidents? Not me: The impact of optimism bias on visitor perceptions in cultural festivals. Journal of Convention & Event Tourism, 24(3), 223-245.

Lee, S., Kim, M., & Kim, D.-Y.* (2023). The effect of Airbnb users’ regret on dissatisfaction and negative behavioral intention. International Journal of Environmental Research and Public Health, 20(1), https://doi.org/10.3390/ ijerph20010002.

Huang, Y., Kim, D.-Y., & Liu, P. (2023). Applying a hypocrite strategy to improve restaurant food safety practices in the U.S. Food Control, 143, 109280.

Kim, S., Marshall, L., Ruth, G., & Kim, D.-Y.* (2021). Conflicts in communities and residents’ attitudes toward the impacts of cruise tourism in the Bahamas. Journal of Travel & Tourism Marketing. 38(9), 957-974.

Kim, K., & Kim, D.-Y.* (2021). I want to eat out, but something holding me back: Mom’s cooking stress and family dining out constraints. International Journal of Hospitality Management. 99, 103069.

Kim, S., & Kim, D.-Y.* (2021). A study of resident perceptions toward the Cruise-tourism industry in the Bahamas. Journal of Tourism & Leisure Research. 33(6), 117-132

Kim, Y., Lee, Y., Seo, Y., & Kim, D.-Y.* (2021) The effects of gamification on tourist psychological outcomes: An application of letterboxing and external rewards to maze park. Journal of Travel & Tourism Marketing. 38(4), 341-355.

Lee, Y., Lee, S., & Kim, D.-Y.* (2021). Exploring hotel guests’ perceptions of using robot assistants. Tourism Management Perspectives. 37, 100781.

Bae, G., Lee, S., & Kim, D.-Y. (2021) Interactions between service recovery efforts and customer characteristics: Apology, compensation, and empowerment. Journal of Quality Assurance in Hospitality & Tourism. 22(2), 218-244.

Lee, Y., & Kim, D.-Y.* (2020). The decision tree for longer-stay hotel guest: The relationship between hotel booking determinants and geographical distance. International Journal of Contemporary Hospitality Management, 33(6), 2264-2282.

Lee, S., & Kim, D.-Y.* (2020). Brand tourism effect in the luxury hotel. Journal of Product & Brand Management, 30(1), 90-103.

Lee, S., & Kim, D.-Y.* (2020). The brand tourism effect on customer experiences in luxury hotel: The moderating role of psychological ownership. Tourism Management Perspectives,35 (July), 100725.

Kim, D.-Y.*, & Hwang, Y. (2020) The 25th Asia Pacific Tourism Association Annual Conference 1 to 4 July, 2019, Danang, Vietnam. Anatolia, 31(2), 341-343.

Kim, D.-Y.*, & Park, S. (2020). Rethinking Millennials: How are they shaping the tourism industry? Asia Pacific Journal of Tourism Research, 25(1), 1-2.

Kim, D.-Y., Kim, K., & Kim, S.* (2019). Building corporate reputation, overcoming consumer skepticism, and establishing trust: Choosing the right message types and social causes in the restaurant industry. Service Business, 13(2), 363-388.

Kim, S., Alexander, A., & Kim, D.-Y.* (2019). Volunteers’ motivation, satisfaction and intention to volunteer in the future: The London 2012 Olympic Games. Journal of Tourism & Leisure Research, 31(7), 431-454.