Joe Parcell is a professor of agricultural economics at the University of Missouri.
Dr. Parcell’s research involved price analysis, marketing, and assessing drivers in the food value chain. In total, he is the author of over 200 journal articles, book chapters, abstracts and proceedings, posters, organized symposium presentations, and extension publications. To date, he has secured over $5 million dollars in grant funding. Dr. Parcell co-authored the seventh edition of The Global Agricultural Marketing System by V.J. Rhodes, J. Dauve, and J. Parcell.

Dr. Parcell is a graduate of the Graduate Institute of Cooperative Leadership (GICL). He has served as state and federal reviewer for the USDA producer value added grant program, and he has reviewed and been a panel member for SBIR proposals. He also serves as the linkage between applied value added related research and policy, by responding to opinion leaders for how to improve the rural business climate. He has served USDA in the capacity of Livestock Marketing Information Center representative committee member for mandatory price reporting. Dr. Parcell’s global marketing discovery missions have taken him to Europe, Central America, Africa, and many Asian countries.

Dr. Parcell served as Division Director of the Applied Social Sciences division from 2017-2022. The division is an interdisciplinary academic unit of agricultural economists, agricultural educators, hospitality managers, rural sociologists, personal financial planners, and science and agricultural communicators with an annual budget of more than $12 million. Dr. Parcell previously served as the director of the MU Extension value added program. Dr. Parcell’s work in value added agriculture has allowed for him to provide market opportunity opinions for projects related to biomass conversion and co-product marketing, beef, pork, rice, organic, non-GMO exports, fertilizer, renewable fuels, nuts, vegetables, industrial products, food products, and aquaculture.

Dr. Parcell received his bachelor’s degree in mathematics from the University of Northern Iowa, and he earned his master’s and doctoral degree from Kansas State University.