Joe Parcell is the Division Director for the Division of Applied Social Sciences, and a professor of agricultural economics at the University of Missouri.

Dr. Parcell’s research involved price analysis, marketing, and assessing drivers in the food value chain. In total, he is the author of over 200 journal articles, book chapters, abstracts and proceedings, posters, organized symposium presentations, and extension publications. To date, he has secured over $5 million dollars in grant funding.

Dr. Parcell was named Division Director of the Applied Social Sciences division December 15, 2017. The division is an interdisciplinary academic unit of agricultural economists, agricultural educators, rural sociologists, and science and agricultural journalists and communicators with an annual budget of nearly $12 million. The division is home to thirty-nine faculty, forty-five academic associates and staff, over eighty graduate students, and 250-plus undergraduate students.

Division faculty generate over 8,200 student-credit-hours annually. Home to seven endowed chairs and professorships and ten centers, the division excels in extramural funding and engagement. The division has two extension programs in Community and Economic Development and Agribusiness and Policy. The division is one of six divisions in the College of Agriculture, Food, and Natural Resources.

Dr. Parcell previously served as the director of the MU Extension value added program. Dr. Parcell’s work in value added agriculture has allowed for him to provide market opportunity opinions for projects related to biomass conversion and co-product marketing, beef, pork, rice, organic, non-GMO exports, fertilizer, renewable fuels, nuts, vegetables, industrial products, food products, and aquaculture.

Dr. Parcell is a graduate of the Graduate Institute of Cooperative Leadership (GICL). He has served as state and federal reviewer for the USDA producer value added grant program, and he has reviewed and been a panel member for SBIR proposals. He also serves as the linkage between applied value added related research and policy, by responding to opinion leaders for how to improve the rural business climate. He has served USDA in the capacity of Livestock Marketing Information Center representative committee member for mandatory price reporting. Dr. Parcell’s global marketing discovery missions have taken him to Europe, Central America, Africa, and many Asian countries.

Dr. Parcell co-authored the seventh edition of The Global Agricultural Marketing System by V.J. Rhodes, J. Dauve, and J. Parcell. More recently, Dr. Parcell has been recognized for his innovation in price risk management training through experimental learning.

Dr. Parcell received his bachelor’s degree in mathematics from the University of Northern Iowa, and he earned his master’s and doctoral degree from Kansas State University. He and his wife, Julia, are the proud parents of three daughters: Karly, Katy, and Jorah.