Journal Publications

Segovia, M.S., N.Y. Yu, and E.J. Van Loo. (2022). The Effect of Information Nudges on Online Purchases of Meat Alternatives. Applied Economic Perspectives & Policy.

Liu, P., M.S., Segovia, E.C., Tse, and R.M., Nayga. (2022). Become an environmentally responsible customer by choosing low-carbon footprint products at restaurants: Integrating the elaboration likelihood model (ELM) and the theory of planned behavior (TPB). Journal of Hospitality and Tourism Management, 52: 346-355.

Kee, J., M.S. Segovia, P. Saboury, and M.A. Palma. (2022). Appealing to Altruistic Motives to Promote Healthy Food Choices: A Natural Field Experiment. Food Policy, 110, 102274.

Segovia, M.S, Grashuis, J., and Skevas, T. (2021). Consumer Preferences for Grocery Purchasing During the COVID-19 Pandemic: A Quantile Regression Approach. British Food Journal.

Segovia, M.S., and M.A. Palma. (2020). Testing the Consistency of Preferences in Discrete Choice Experiments: An Eye Tracking Study. European Review of Agricultural Economics, jbaa024.

James, H.S., and M.S. Segovia. (2020). Behavioral Ethics and the Incidence of Foodborne Illness Outbreaks. Journal of Agricultural and Environmental Ethics, 1-18.

Segovia, M.S., M.A. Palma, and R.M. Nayga. (2020). Can Episodic Future Thinking Affect Food Choices? Journal of Economic Behavior & Organization, 177: 371-389.

Grashuis, J., T. Skevas, and M.S. Segovia. (2020). Grocery Shopping Preferences during the COVID-19 Pandemic. Sustainability, 12, 5369.

Segovia, M.S., M.A. Palma, and R.M. Nayga. (2019). The Effect of Food Anticipation on Cognitive Function: An Eye Tracking Study. Plos One, 14(10):1-15.

Huseynov, S., B. Kassas, M.S. Segovia, and M.A. Palma. (2019). Incorporating Biometric Data in Models of Consumer Choice. Applied Economics, 51(14):1514-1531.

Palma, M.A., M.S. Segovia, B. Kassas, L.A. Ribera, and C.R. Hall. (2018). Self-Control: Skill, Knowledge, or Perishable Resource? Journal of Economic Behavior & Organization, 145: 80-94.

Segovia, M.S., and M.A. Palma. (2016). Buying Your Way into a Healthier Lifestyle: A Latent Class Analysis of Healthy Food Purchases. Applied Economics, 48(21): 1965-1977.

Rajo, L.A., Arias, F., Segovia, M.S. and Palma, M.A. (2016). Willingness-to-Pay for an Educational Label: The Zamorano University Brand. International Food and Agribusiness Management Review, 19(1): 113.

Segovia, M. S., M. A. Palma, and D. I. Leskovar. (2015). Factors Affecting Consumer Preferences and Willingness to Pay for Artichoke Products. Acta Horticulturae, 1147: 271-280.

Works in Progress

“The Effect of the Veil of Ignorance on Grocery Shopping Preferences.” With J. Grashuis. (R&R).

“Distributional Effects of Perceptional Financial Scarcity and Abundance on Food Choices.” With S. Huseynov, and M. Palma. (R&R).

“The Mental Burden of Stay-At-Home Order Extensions during COVID-19.” With S. Huseynov, M. Palma, and R. Nayga. (Under review).

“Do Consumers Support Beginning and Female Farmers?” With S. Zhao, M. Palma, R. Nayga, and R. Rainey. (Under Review).

“Slim or Plus-Size Burrito? A Natural Experiment of Consumers’ Restaurant Choices.” With J. Kee and M. Palma. (Under Review).

“Food Safety and Cognitive Biases: What We Know and What We Need to Know.” With H. James and D. Giwa Daramola. (Under Review).

“Understanding the Determinants of Crop (Under)Insurance Purchases.” With S. Gerlt, and W. Thompson. (Manuscript in preparation).

“Do Consumers Discriminate Against Minority Entrepreneur Farmers?” With S. Zhao, M. Palma, R. Nayga, and R. Rainey. (Manuscript in preparation).

“Behavioral Response to COVID-19 Immunization Incentive Programs: An Experimental Economics Analysis of Policy Alternatives.” With S. Frimpong and M. Sykuta. (Manuscript in preparation).

“Effects of Scarcity and Cognitive Load on Economic Decision Making.” With S. Zhao and R. Nayga. (Manuscript in preparation).

“Increasing Enrollment of WIC Eligible Young Women: Qualitative and Experimental Evidence.” With I. Arteaga, F. Carlos-Chavez, and R. Nayga. (Manuscript in preparation).

“The Effects of Decoupled Payments on Production Decisions and Its Relation to Farmer’s Demographics.” With M. Stringer and P. Westhoff. (Manuscript in preparation).

“Eye-Tracking and Presentation Formats in Choice under Risk.” With A. Drichoutis, J. Lusk, J., and M. Palma. (Manuscript in preparation).

“Smart and Connected Farms: Social Costs of Adoption.” With C. Valdivia and B. Barituka. (Manuscript in preparation).

“The Effect of Hunger in Cognitive Ability.” With M. Palma and R. Nayga. (Manuscript in preparation).

“Consumer Preference for Pesticide Labeling –An Eye Tracking Experiment.” With M. Palma, S. Zhao, and T. Skevas. (Manuscript in preparation).

“Nudging Landowners Towards Environmental and Social Stewardship.” With R. Massey and M. Taylor. (Manuscript in preparation).

“Information Avoidance, Temptation, and Regret.” With G. Melo, M. Palma, and B. Toney. (Manuscript in preparation).

“Motivating Children’s Healthy Eating in School: The Use of Incentives and Framing.” With S. Zhao and R. Nayga.

“Framing Effects and Preference for Carbon Footprint Labels.” With R. Nayga, P. Liu, and E. Tze.